"I Love College" - Asher Roth

Looks like someone has stayed in the game long enough to free himself of genre killing, label marketing/promoting conspiracies and to find his own niche.

Freeing himself from his Solo Cup beginnings This is like the fourth or fifth joint in a row I've heard him do well on lately. Roth appears to be closing in on his own identity as an artist.

Let me find out artists are still allowed to grow in this game...who knew?


All that being said there is NO WAY this kind of stuff sells like his earlier stuff.  Sometimes as an artist you have to make that decision, become another cog in the machine, or sacrifice for your art, in the hopes that critical acclaim and riches will eventual follow.  Not an easy decision, and one that many other talented artists have decided to go the other way with.