Eventually, Jay began to hear and respond to the criticisms with a line or two, here and there on mixtapes and albums:
On a dope "free"style on an old DJ Clue mixtape Jay quipped,
"You gotta believe I think like a artist but my bills through the roof can't do numbers like The Roots..."
A few months later on a track from the Black Album he spit at length on the issue with a brutally honest and revealing line;
(Skip to 1:44)
"...I dumb down for my audience to double my dollars
They criticize me for it yet they all yell "Holla"
If skills sold
Truth be told
I'd probably be
Lyricly
Talib Kweli
Truthfully
I wanna rhyme like Common Sense
(But i did five mill)
I ain't been rhymin like Common since..."
To his credit, in the very next section of the verse, he did make a fairly compelling argument as to why he felt this approach to writing/lyrics/rap was the most prudent one;
"...When your sense got that much in common
And you been hustlin since
Your inception
fukc perception
Go with what makes cents
Since, I know what i'm up against
We as rappers must decide what's most impor-tant
And i can't help the poor if i'm one of them
So i got rich and gave back to me that's the win, win
So next time you see the homie and his rims spin
Just know my mind is workin just like them
(The rims that is)
Jay makes a great point here (and does so while spitting fire!!...that play on since, cents, sense and Common Sense is bananas). He is sort of explaining why he does what he does. but I think he is missing the fundamental argument. The fans appear to have greater expectations of him as an artist than he does for himself.
A few years later on the Kingdom Come album Mr Carter not only revisits the issue of artist vs businessman, but also fires a shot at the trend of swagger and bounce beats selling records.
Nikka's beats is banging, nikka your hooks did it
Your lyrics didn't your gangster look did it
So I would write it if y'all could get it
Being intricate 'll get you wood, critic
On the Internet, they like you should spit it
I'm like you should buy it, nikka that's good business
(Hehe)
Forget this rap sh1t I need a new hustle
A little bit of everything, the new improved Russell
I say that reluctantly cause I do struggle
As you see I can't leave so I do love you
But I'm just a hustler disguised as a rapper
In fact you can't fit this hustle inside of a wrapper
It would appear that Mr. Carter took the criticisms more to heart than he would have liked us to believe. Nobody can argue that his rhymes in the last few years (Post Nas beef perhaps?) have been consistently more substantial than they had in the past.
From a selfish fan standpoint, I am glad we have gotten more of Sean the artist and a little less of Jay-Z the businessman.
FTR, "I'm not a businessman I'm a business, man!" is a great line haha
Awsome survey of the artist and the art form.
ReplyDeleteThis is a very faid assessment of Jay-Z. I was never a big fan. I feel the same way about him as I feel about Tim Duncan, I respect his game but I've seen better. I really got tired of his king of NY act after Biggie died and his subsequent claims of being the "best rapper alive." You can't deny the fact that Dame Dash is just as much responsible for creating the myth of Hov as Jay-Z's ability to rock the Mic. If nothing else his beef with Nas proved that. It could also be said that since he's parted ways with Dame that he's lost a lot of buzz and some swag.
ReplyDeleteNice piece though